Meet Jon Lang

Jon Lang

Licensing / Merchandising / Consumer Products

Jon Lang has held key management and development positions for high profile companies such as Walt Disney Productions, Warner Bros, Marvel Entertainment and Nuance Global Traders of Switzerland. He has broad experience in best use practices of intellectual properties including themed retailing and film marketing, production and distribution.

When with the Disney Company, he developed global consumer licensing and retail programs for Disney’s intellectual properties while heading the company’s Film and TV Licensing division. Jon was brought to Warner Bros. to establish an international licensing organization — now a multi-billion dollar program for Looney Tunes characters including Bugs Bunny, Tweety Bird and Daffy Duck, DC Comics and its action characters and families: Batman, Superman, Wonder Woman and WB’s TV programs and movies. Jon developed a program for Batman film’s theatrical distribution and retail merchandising program which was credited as key to the successful distribution of the film outside the US.  Also, he created and supervised the operations of a WB’s themed retail store concept later named Warner Bros. Studio Store, located in major cities throughout Europe, US and Canada.

For Marvel Entertainment, Jon was brought on to reorganize and develop a global structure for consumer products exploitation of Marvel’s characters and character families including Spiderman, Iron Man and X-Men.  Jon also supervised all international publishing for Marvel’s comics, graphic novels, hard and soft bound novelizations in all formats. For The Nuance Group – the world’s largest airport retailer, Lang served as CEO for North and South America. Responsibilities included managing Nuance’s existing airport retail stores, and creating themed duty-paid stores for America’s largest airports. Later, Jon established his own themed airport stores in more than 10,000’ of retail space at New York’s JFK and in Baltimore’s BWI.

Jon has been a a founding principal in Interscope Communications, the largest independent film producer in the US during his ownership; Brandstands, an airport infotainment media network and themed retail kiosk operator and New Classics Animation (NCA), a CGI animated feature film producer.

Mr. Lang holds a Bachelor of Arts Degree in Theatre with a minor in mathematics from California State University, Fullerton. 

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