Lou Reda founded the Kennedy Group in 1973 as an executive search and management consulting firm. Over the years he has recruited C level executives, built management teams and has consulted in industries from chemical manufacturing (NL Industries, GAF, Dupont, Dow, Allied Chemical, Olin, Kodak Polychrome), industrial products manufacturing (Ingersoll Rand, GE, Westinghouse, IM&M, ICC), entertainment companies/comic publishers (Marvel, Valiant, Double Take, AWA,), park operators (Six Flags), destination facilities (El Dorado), movie and TV production and distribution (Paramount, Warner Brothers, New World Entertainment), consumer products producers (Revlon, Warner Lambert, Schering Plough, EOS), pharmaceutical manufacturers (Pfizer, Johnson & Johnson), medical device producers (Micro-Dose, Fischer Scientific), toy companies, Fischer-Price, Louis Marx, Coleco, Toy Biz, Milton Bradley) video game producers (Majesco), consumer hardgoods manufacturers, (Remington Shaver, RCA, Sony, Scovill), consumer products producers (GT&E, Sylvania), beverage producers, (Pepsi, A&W, Cadbury-Schweppes, Cott), packaged goods producers (Kraft, General Foods, Nabisco, Standard Brands, Hershey, Mars, State Line Potato Chips,) as well as conglomerates such as (Continental Group, American Can, Gulf & Western, Standard Brands, Tyco, Gillette, Engelhardt) commodities trading firms (Philips Brothers), banking (Schroders, Bankers Trust), and numerous start-up and family owned businesses.

Lou holds a B. A. from the University of Connecticut.